SUCCEEDING ON SHOPGEORGETOWN.CA ISSUE 1
Welcome to Succeeding on ShopGeorgetown.ca!
In
an ongoing effort to remind and inspire you to use the tools available
to you with your ShopGeorgetown.ca program, starting today I'll be
sending you occasional reminders and ideas to help you use ShopGeorgetown.ca efficiently, effectively and profitably.
In
future editions, we'll look in detail at each of the powerful tools on
the site and how to make them work for you. Today's introductory edition
highlights the top 4 tools you should remember to use and why.
Remember why you jumped aboard ShopGeorgetown.ca - because it's different from what you're used to.
Instead of taking out an advertisement, with static content, that you
set and leave and hope for a return, this is a tool that grows, changes
and communicates with your target customer according to the specific
products and services you want to promote and sell right now and all
year.
And since it's a tool, not a static advertisement, it works best like any tool -
when you use it!
As many of you have already heard me say, you don't lose weight by
putting a treadmill in your basement; no matter how good the treadmill
is, you
have to run on it to get results.
But better than a treadmill, this tool works for you when you're asleep,
at work, on the road - any time your customer uses the internet to
search for what you offer. And it takes much less time than a treadmill. Just a few minutes a week will have a tremendous impact.
So here are
The Top 4 Tools You Should Use on ShopGeorgetown.ca
1) The Product Catalog
If
you look at your traffic reports every week you'll see that your
product catalog is the biggest driver of traffic to your pages - often
directly from search engines, bypassing the rest of our site and your
profile. Yet most vendors haven't filled their store. Once a week, or
even every other week, add one or two products or services to your
catalog - and think search keywords! Each Marketplace Item is really a
page designed to capture a Google search by a prospective customer.
2) Coupons
Often
these rank as well as Marketplace Items in search engine results.
Coupons don't have to be deep discounts to cost you money. Think of them
as answers to the question "Where will I buy one of those?" When
someone asks that question of Google, you want to be presented as the
answer. The actual offer can be your regular price, your special this
month or this season, even a donation to your business' favourite
charity with each purchase. So don't promote 30% of everything in the
store - nobody is searching "everything in the store, Georgetown."
Instead promote something like "Free K-Cup Rack with Keurig Coffee
Maker," because someone might search "Keurig Coffee Makers Georgetown,"
or even "K-Cups Georgetown."
3) News Items
Tell ShopGeorgetown.ca visitors what's new in your business once a week.
Whether you congratulate the hockey team you sponsor, encourage people
to attend the charity fundraiser you're catering, give a tip that shows
your expertise in your field, announce your midnight madness sale or
promote a guest appearance at your store, prospective customers will see
it on our home page and it may influence their next purchase. And,
since it stays in your news history on your profile, it's more
web-real-estate for Google to find about you.
4) Reviews
Customers
love reviews. And that means Google loves reviews! You want attention
from search engines and customers? Ask your happy customers to give
feedback and tell them where they can do it. You can even include a link
to your review page in your thank-you email to happy new customers.
Remember that just like the rent you pay for your store space,
your investment in ShopGeorgetown.ca works best when you put something
on the shelf and invite people in to look at it.
If you would like a refresher on how to use the tools, please let me
know - I'm happy to come in and show you and see if we can inspire you
to use the tools. Contact me any time.Andrew
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